Peach & Pitch: A Podcast and Blog


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Peach and Pitch is Athens, GA’s sole radio show and podcast devoted to covering the beautiful game. We’re passionate about offering irreverent takes on Atlanta United, MLS, and (occasionally) world soccer.

Peach and Pitch grew out of a blog originally started by Ethan Monteagudo, With designs to cover Atlanta’s newest sports obsession, I approached him in April 2017 about the possibility of expanding his scope to include a podcast. After exploring studio possibilities, it soon became clear that the most logistically sound option would be to partner with WUOG, UGA’s student-run radio station. We continued to flesh out the blog over the summer before going on the air in August. Over 20,000 impressions and two FCC complaints later, we’re entering our sophomore season of Atlanta United coverage as they enter their sophomore season of play.

Far too often, amateur sports blogs are garish and untidy. Seeking to avoid the struggling-sports-bar aesthetic, we tried to create a look that was simple, modern, and just slightly irreverent. Furthermore, because neither Ethan nor myself have access to professional photo editing software, we needed brand elements that were easily reproducible. The name “Peach and Pitch” marries an homage to Georgia’s nickname – The Peach State – with the conventional word for a soccer field. Not too kitsch and just cheeky enough (we like to think), the name serves as a synecdoche for the Atlanta United fanbase, offering readers and listeners a means of personally identifying with the show. Our logo was inspired by mid-century modern graphic design: a vibrant pop of color, sharp edges, and elements that synchronize in a sort of truncated congruence. It is, of course, a deconstructed football pitch. The peach leaf on the center circle adds a little bit of panache.

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All titles and signage use Kollektif Bold (uncapitalized), while copy uses Kollektif Thin. A geometric typeface in the German Bauhaus tradition, we felt it harmonized well with the logo. If a title is to overlay a featured image or serves to introduce a primary theme or topic in a blog post, we will color it #c99e63 and set it in a black rectangle. This looks contemporary, is far more attractive than WordPress’ stock titles, and is a clean way to add visual emphasis. Some examples:

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Our chief growth strategy has been producing engaging content for the blog and disseminating it across various social media platforms, with Reddit being a particularly effective forum. Other than blog posts, we regularly engage with key influencers in the burgeoning Atlanta United community. Due to the club’s success, an active and close-knit twitter scene has developed that is heavily populated by our target demographic: tech-savvy 20 somethings with yuppie sensibilities. This season, we’re cooking up a campaign to incentivize listeners rating us on iTunes, which is crucial for showing up in podcast searches.

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As far as the show is concerned, season 2’s success will be measured by the slate of guests it features. We’ve been in contact with everyone from Atlanta United’s Youth Academy Director Tony Annan and players Lagos Kunga and Andrew Carleton, to leading team journalist Doug Roberson and members of the club’s front office. Ultimately, Peach and Pitch is a labor of love, a (wildly time-consuming) hobby with no real stakes. To put undue pressure on ourselves to monetize would spoil the fun and, in all honesty, probably stifle creativity. That being said, sponsorship is something we’ve been keeping in our back pocket and certainly won’t rule out.

If you’d like to read some of our work or give the show a listen, you can visit our website, or head to iTunes and SoundCloud for the full list of recorded episodes.


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